Digital SEO Marketing is a challenging and
complicated area, and some of the ways that helps make it even harder is the
way that Google is making it tougher to find information. I am not actually one
to complain about the way that Google develops-- usually they are moving to help
make the SEO 'game' a more honest a worth driven field, but some things are
still annoying. So what am I complaining about here? Well let me make an effort
and clarify it this way.
Regardless of how you plan to design your
keyword investigation, it all begins with a particular core principle, one that
you must develop by scanning your metrics and Google Analytics.
The thought is that from this core idea and
keyword, you then build a seed list of terms, expanding through interrelated
terms and synonyms of your primary concept. The expansion of terms will then
begin to be tailored towards SEO ideas, content marketing, online marketing and
other considerations.
At one point, Google was content to make
all of its searcher keyword data available free of charge to those wanting to
conduct research. However, this has all changed with the modifications made to
Google's policy and the role that '(Not Provided)' now plays.
Google has decided though that they are
going to eliminate the access to the data brought in by specific searchers.
This features those who are logged into a Google account such as Gmail and
Google+, in addition to anyone using recent updates of Mozilla Firefox. The
secure searchers are shown in the search result site's domain including 'https'
rather than 'http'.
According to the Not Provided site,
www.NotprovidedCount.com, this influences an ever increasing amount of data,
being upwards of 80 %. This indicates that the days of basic and free access to
marketing reports through Google Analytics accounts are at an end. Instead, you
will need to invest in a Google AdWords advertising account so as to use
Google's proprietary information.
There are a variety of good keyword
research tools on the market in this day and age, however an SEO company is an
invaluable resource. With the changing nature of keywords since Hummingbird,
and the issues of 'Not Provided', it seems that an SEO company may be just one
of the most basic ways to learn the real metrics for many industry areas. The
main issue that is raised by this is how it influences the small businesses in
Nowra that are attempting to conduct some DIY SEO who don't always want to run
a full SEO campaign or invest too much money in AdWords or AdSense. Where this
goes next in 2016, only time will tell. But if you are searching for more
information on ways that you can try and get more accurate information and
metrics that will actually help you, consider approaching an SEO Agency. Every
agency is different, so do some research and find one that is best for you. For
instance, you can contact my SEO firm, Internet Marketing Experts Nowra on1300
595 013 or visit, www.internetmarketingexpertsNowra.com.au
