Internet Marketing Nowra is an intricate
task, and as we enter 2016, people are in a state of mind where they reflect
back on the year that was 2015, and try and work out what life holds in store
for them next. This is of course, impossible. You can never figure out what is
around the corner, but if you figure out the fundamental parts of the past and
look for patterns you can get a better comprehension. This is particularly true
for SEO. I hope to try and point out to you just some of the major trends that
have been coming out in 2015 throughout the Nowra SEO industry and the globe.
From this hopefully together we can try and find out where to focus our
efforts, this will be particularly useful if you are a local Nowra business.
Think Local
This is the biggest emerging trend and it
is going to keep improving in importance. This means that if you are an Nowra
company and you are looking for local customers, then this is fantastic.
Kicking off with the changes from Google Pigeon, we saw a developing trend that
local Nowra searches were actually ranking higher than business with national
company headquaters, or even places on the other side of town. Why? Because
with local searches people want to know what is near them! In 2016 this is
going to grow even more considering the recent Google search quality ratings
guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also considering the My Business API as well as other things Google has
been up to in 2015 will likely prove that they are investing more time and
weighting into local search powers. So with that in mind, there are a few
technological areas that will be surfacing even more in 2016, so keep an eye
out for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are
rapidly growing abroad and are starting to emerge in Australia and it won't be
very long before they gain popularity in Nowra.
Mobile wallets
Society is becoming more and more used to
lugging around less money and slimmer wallets. Particularly with the worldwide
sweep (or swipe) of PayWave or PayPass over the past few years and other swift
'contactless' paying technologies we are working towards mobile wallets. This
will mean 2 things for a local Nowra business. 1 - you need to be keeping an
eye on growing patterns, and make sure you have the ability to actually let
people pay - as an example, if you are yet to get a PayWave or RFID reader for
your ship, then get one. And 2 - you can start making use of the mobile nature
of paying. This means advertising, coupons and other fantastic deals that you
can send out to people on their phones and therefore direct into their wallets.
Beacons
Beacons are an item that has had expanding
use overseas and we are discovering them locally now too, but they are
essentially other ways of getting offers to people locally. It works through
Bluetooth, and even a free Wi-Fi, and it basically provides information or a
discount to people who are connected or sign up to the Beacon. This means that
people at your Nowra store, or even taking a walk past the area will be given
more motivation to actually enter the store and make a purchase. It's a
creative marketing tool that will continue to grow in 2016, but I wouldn't be
surprised if technology and innovation changes this even further throughout the
year.
Aps
We also will see even better use of Aps
such as Snapchat and Periscope for creative ways such as advertising. This has
been seen in America with national projects run by Dunkin' Donuts and Taco Bell
employing these aps. It is incredible how people can keep reinventing ways to
get their business out there, and the same could be done for your local
business in Nowra. Be creative and even look into what people have done,
especially when it comes to social media - if you see something you like, take
note of it and find a way to incorporate a similar idea into you own strategy.
My final pieces of parting suggestions -
and these are things that you should do right away, today - would be to sign up
to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick
one you don't have for your company yet and start a new campaign to reach a new
audience. As you reach new people, you will grow your recognition at a local
Nowra level, and also boost your authority and perhaps even become an useful
resource for people. This all goes to your local SEO efforts which are key in
2016. So you will most likely notice that the future actually looks efficient
for Local businesses with trends and technology promoting even greater
interaction at a 'community' level. This is great for Nowra businesses, so I
hope that you are as excited as I am. With that in mind, if you are lo9oking
for more SEO advice, or are planning to increase your SEO efforts, then contact
Internet Marketing Experts Nowra on 1300 595 013 or visit, .internetmarketingexpertsNowra.com.au
