INTERNET MARKETING is a highly complex and
uncertain area of online marketing and is vital to everything that you are
planning to do for your business. But the catch for most people entering the
world of INTERNET MARKETING is that Google keeps making changes, so you will want
to understand most of recent updates in order to be prepared for the future,
and the new changes in Pidgeon herald some interesting news for local Nowra
businesses.
In the past we have had Google Panda,
Penguin and Hummingbird, but the most recent addition is Pidgeon, and it has
actually made a several rather subtle changes that is vital to get your head
around if you are attempting to tackle INTERNET MARKETING.
So, if you don't already know, Panda was
the first major update within this series, and it laid the foundation for what
Google considered being a 'good website' and punished those that were not
structured well. Penguin then came on and started attacking all the dodgy sites
that are using underhanded techniques or trying to buy links-- it pushed again
towards websites requiring to 'earn' a positon rather than buy one.
Hummingbird added a new feature to the game
and made us all resort to the need for 'responsive design' and recognise the
manner in which the modern user browses the internet. So this brings us to
Pidgeon. Hopefully, you can see the theme that has been building-- Search
Engines reward those deserving. Pidgeon caries on the tradition, but it takes
it even further and helps the locals too!
Essentially Pidgeon has fixed a higher
focus upon the importance of local search results to any search queries. What
does this mean? Well let's consider two companies, one is a small local Nowra
business, has been around for decades, and is trying to increase their INTERNET
MARKETING. The other is a new franchise store from a company that has 100s of
outlets around the country.
Once, the smaller local Nowra store would
be having a hard time with INTERNET MARKETING because they would have to match
the budget of the larger company. This meant that many local business were just
throwing in the towel on INTERNET MARKETING or wasting their money and time.
With Pidgeon, a search in Nowra, is now more probable to rank a local Nowra
business as a high result compared to one with a national office elsewhere.
So INTERNET MARKETING's new Google update
is one to really understand to make sure that you can get the very most from
your business!
If you would like to bring your INTERNET
MARKETING campaign to a whole new, fantastic level, then I recommend checking
out Internet Marketing Experts Nowra, call 1300 595 013 or visit at
www.internetmarketingexpertsNowra.com.au
