Online Marketing Nowra, Is Your Business Strategy a Lemon?

Online Marketing Nowra is complicated, so ask yourself, are you destined fail? This is one question that you really will need to ensure that you are certainly contemplating before you put in way too much in a strategy that you may not have the time to see thrive. So for example, ask yourself what problem are you truly solving with your Nowra business? This is a simple thing to consider when considering what type of online business you may want to get into, or a fantastic focus if you actually have a company operating. People will pay money to have their problems fixed. Whether it's helping them find the local shoe store or the best solar panel on sale, if you can focus on the issue you are solving and do it well, then you are on your way to creating a wonderful online business in Nowra.

Don't get too worked up if your idea in Nowra isn't one-of-a-kind or is already out in the marketplace. It's not really about the strategy as much as it is about the performance of the idea, or simply put, how well you deliver your product or service to the market. A basic example is the way Apple functions. In case you didn't know, they didn't invent the portable MP3 player, or the iPad; both concepts were already out in the market years before Apple went to market with the two of these product lines. What they did remarkably well was carry out a brilliant marketing campaign making their re-imagined, actually in the marketplace product far better than anyone else's. If you had an MP3 player, pre-iPod nobody cared, yet if you had one of those small white boxes with an apple on it, you were truly cool.

Don't be afraid because you are not a world expert on the niche you are marketing to in Nowra. If you think of it, in many cases the marketing and customer experience matter far more than your product understanding or experience in your niche.

You actually have enough ideas and experience to make a few ideas fly. Whether it's your profession, hobby, or just a passing interest, you can create an online business from it. There are loads of ordinary people around who have made millions from a simple idea that was of interest to them, often starting from very average circumstances. Mark Zuckerberg, the Facebook founder, just thought his idea would be fun for the students at his university. Brainstorm some things you're enthusiastic about and build them into an online business.

You may have experienced some aggravation in your own life with a website, product, or service in Nowra when you said to yourself, "I could do this better than these guys." This is one more way to start thinking about the experiences you have in your own life that can be the inspiration for an online business.

If you are looking for more information, or want to talk to an SEO agency to boost your business even further then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsNowra.com.au.

INTERNET MARKETING's Pidgeon carries good news for local Nowra businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is vital to everything that you are planning to do for your business. But the catch for most people entering the world of INTERNET MARKETING is that Google keeps making changes, so you will want to understand most of recent updates in order to be prepared for the future, and the new changes in Pidgeon herald some interesting news for local Nowra businesses.

In the past we have had Google Panda, Penguin and Hummingbird, but the most recent addition is Pidgeon, and it has actually made a several rather subtle changes that is vital to get your head around if you are attempting to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update within this series, and it laid the foundation for what Google considered being a 'good website' and punished those that were not structured well. Penguin then came on and started attacking all the dodgy sites that are using underhanded techniques or trying to buy links-- it pushed again towards websites requiring to 'earn' a positon rather than buy one.

Hummingbird added a new feature to the game and made us all resort to the need for 'responsive design' and recognise the manner in which the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has fixed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Nowra business, has been around for decades, and is trying to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Once, the smaller local Nowra store would be having a hard time with INTERNET MARKETING because they would have to match the budget of the larger company. This meant that many local business were just throwing in the towel on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Nowra, is now more probable to rank a local Nowra business as a high result compared to one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to make sure that you can get the very most from your business!

If you would like to bring your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend checking out Internet Marketing Experts Nowra, call 1300 595 013 or visit at www.internetmarketingexpertsNowra.com.au

Internet Marketing Nowra - Your Essential starting place for your SEO and Marketing Ad campaign

Internet Marketing Nowra is so critical despite whether you are a small business or a large company. And if you have tried your hand at SEO and Marketing, or perhaps if you have no idea where to start then this is a fantastic place to start off.

Over the past ten years I have devoted a ridiculous amount of money and energy working out the ideal way to get my websites creating income. If I had not had such bad experiences I don't think I would ever been pushed into learning this stuff for myself. So keep in mind, and pay attention to a few of the lessons I have learnt so you can get the very best start possible, especially if you are a small business owner in Nowra, or if you are just beginning with Internet Marketing.

1.) The biggest aspect that I wish to make clear is that your SEO Campaign will take time and you can not be hesitant. I don't want you to be gambling away your life saving on some passing novelty, but rather I would like to try and make you aware that you can't succeed without commitment.

• When you have your first advertising and marketing campaign. Don't shell out $2 and grumble that it didn't do the job. You have to make a commitment.
• You furthermore can't just run your campaign for a day. It takes a minimum of a week to get a proper appreciation for an ad's success.

2.) When you are creating content, don't just duplicate everybody else, your Internet Marketing are going to be far better if you be unique and look to what is lacking from your sector. The best thing you can do is to fill the gaps in our niche business. This means that if everybody seems to be moving to blogs, produce infographics. Think outside the box, acquire video software and produce something distinct.

3.) Look to producing a calendar to monitor your content. This will help you not only recall what sort of posts or content you have made, but is crucial for planning ahead. One of my favourite ways to increase engagement is to recall over past months or years of content and upgrade blogs, or rediscuss ideas, and don't simply just use this for your Internet Marketing or content creation, think outside the box, get organised and start to see what is being prosperous, and what still needs improvement.

4.) Some resources that I would certainly recommend that you look into include some excellent research tools as Google Adwords' Keyword Planner tool and ubbersuggest if you want something unique.

• If you wish to generate graphics, www.canva.com is wonderful, simple and easy to use for all your visuals needs, it is click and drop with lots of pre-sets.

• When making infographics, have a look https://infogr.am/ it is a fast way to produce a visual representation of data or information without needing to work with a designer or resort to using Microsoft Excel pie charts.

• And one resource for an overlooked part is https://followup.cc/ it is a Gmail plugin which will assist you through scheduling and planning because it lets your take note of customers and contacts that you have to follow up with. It gives you email reminders and lets you monitor people so that you can increase your efficiency and guarantee a more professional reputation to your contacts.

5.) Essentially when it comes to measuring the success of your Internet Marketing, it can possibly be rather testing to see how your business is going compared to your competition in Nowra or even all around the country. But the best way to get a real impression is to not fall into the trap of appearing only at the general 'reach' of your content, but rather its 'consumption. This means the number of times it has been downloaded, clicked on, commented on, viewed, shared, and effectively how much revenue it may be said to have generated. You need to look at all this data, and see what the real impact has been because while there may be thousands or millions of customers taking a look at your content as a Nowra company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Nowra I have seen a number of the best, and worst tries at Internet Marketing therefore we don't waste any time or your effort in creating real results for SEO campaigns. To discover more contact us on 1300 595 013 or visit, www.internetmarketingexpertsNowra.com.au.

Internet Marketing Nowra - What will 2016 hold for local small business?

Internet Marketing Nowra is an intricate task, and as we enter 2016, people are in a state of mind where they reflect back on the year that was 2015, and try and work out what life holds in store for them next. This is of course, impossible. You can never figure out what is around the corner, but if you figure out the fundamental parts of the past and look for patterns you can get a better comprehension. This is particularly true for SEO. I hope to try and point out to you just some of the major trends that have been coming out in 2015 throughout the Nowra SEO industry and the globe. From this hopefully together we can try and find out where to focus our efforts, this will be particularly useful if you are a local Nowra business.

Think Local

This is the biggest emerging trend and it is going to keep improving in importance. This means that if you are an Nowra company and you are looking for local customers, then this is fantastic. Kicking off with the changes from Google Pigeon, we saw a developing trend that local Nowra searches were actually ranking higher than business with national company headquaters, or even places on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more considering the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also considering the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be surfacing even more in 2016, so keep an eye out for them to help with your local search efforts.

Local-boosting tech patterns

There are a few technology areas which are rapidly growing abroad and are starting to emerge in Australia and it won't be very long before they gain popularity in Nowra.

Mobile wallets

Society is becoming more and more used to lugging around less money and slimmer wallets. Particularly with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other swift 'contactless' paying technologies we are working towards mobile wallets. This will mean 2 things for a local Nowra business. 1 - you need to be keeping an eye on growing patterns, and make sure you have the ability to actually let people pay - as an example, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2 - you can start making use of the mobile nature of paying. This means advertising, coupons and other fantastic deals that you can send out to people on their phones and therefore direct into their wallets.

Beacons

Beacons are an item that has had expanding use overseas and we are discovering them locally now too, but they are essentially other ways of getting offers to people locally. It works through Bluetooth, and even a free Wi-Fi, and it basically provides information or a discount to people who are connected or sign up to the Beacon. This means that people at your Nowra store, or even taking a walk past the area will be given more motivation to actually enter the store and make a purchase. It's a creative marketing tool that will continue to grow in 2016, but I wouldn't be surprised if technology and innovation changes this even further throughout the year.

Aps

We also will see even better use of Aps such as Snapchat and Periscope for creative ways such as advertising. This has been seen in America with national projects run by Dunkin' Donuts and Taco Bell employing these aps. It is incredible how people can keep reinventing ways to get their business out there, and the same could be done for your local business in Nowra. Be creative and even look into what people have done, especially when it comes to social media - if you see something you like, take note of it and find a way to incorporate a similar idea into you own strategy.

My final pieces of parting suggestions - and these are things that you should do right away, today - would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don't have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your recognition at a local Nowra level, and also boost your authority and perhaps even become an useful resource for people. This all goes to your local SEO efforts which are key in 2016. So you will most likely notice that the future actually looks efficient for Local businesses with trends and technology promoting even greater interaction at a 'community' level. This is great for Nowra businesses, so I hope that you are as excited as I am. With that in mind, if you are lo9oking for more SEO advice, or are planning to increase your SEO efforts, then contact Internet Marketing Experts Nowra on 1300 595 013 or visit, .internetmarketingexpertsNowra.com.au

Digital SEO Marketing Nowra - Facebook Ads Lessons to boost your Effect

Digital SEOMarketing Nowra is not as simple as designing a website there are of lots of different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is because of this I would like to show to you a few lessons that I have learnt about Facebook Ads. Why Facebook ads? Because Social media is important to Digital SEO Marketing, and because there are numerous facts about Facebook Ads that I wished I knew when I initially began investing with them.

Lesson # 1- Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, the majority of Facebook users are young, and younger clients basically only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend upon your audience, but regardless of whether you are focusing on an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this possibility.

What this means is just because you may be on a laptop when you create and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means see to it you look to make sure the ad works for mobile in the preview, and you explore the quantity of ads you want aimed solely to 'mobile.

Lesson # 2 - Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you must select a location. So if you are a local Nowra Business then you will want to set the location to Nowra. It just makes good sense, right?

But what many individuals overlook is that they choose by default the option for "Everyone in this Location".

So I intend to mention to you what that actually means.-- 'everyone in this location' means every single person in whose Facebook says that they are actually in Nowra will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who live in Nowra, and even just people visiting.

So depending on your company, you may desire to be targeting people that are visiting or even on holiday in Nowra. By selecting the option for this you can make sure you are reaching the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep choosing 'everyone in this location' then you are by default wasting a number of your ad's reach on people that are just visiting.

So always remember this option exists, and have a think about what options are going to work for your business.

Lesson # 3- Image v Text

This is something that I really needed to remember when first starting. Facebook Ads must contain less than 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you will need to make sure that you have a nice image in your ad and your font isn't too large.

One thing that I  usually use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of just how much text you are working with in the ad.

So be sure to keep this in mind and your ads will have more results, and less automatic denial by Facebook.

Perhaps these few approaches and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing attempts in Nowra.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Nowra on 1300 595 013 or visit, internetmarketingexpertsNowra.com.au.

Digital SEO Marketing-- The Struggle to learn what Google is 'not providing' you.

Digital SEO Marketing is a challenging and complicated area, and some of the ways that helps make it even harder is the way that Google is making it tougher to find information. I am not actually one to complain about the way that Google develops-- usually they are moving to help make the SEO 'game' a more honest a worth driven field, but some things are still annoying. So what am I complaining about here? Well let me make an effort and clarify it this way.

Regardless of how you plan to design your keyword investigation, it all begins with a particular core principle, one that you must develop by scanning your metrics and Google Analytics.

The thought is that from this core idea and keyword, you then build a seed list of terms, expanding through interrelated terms and synonyms of your primary concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other considerations.

At one point, Google was content to make all of its searcher keyword data available free of charge to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now plays.

Google has decided though that they are going to eliminate the access to the data brought in by specific searchers. This features those who are logged into a Google account such as Gmail and Google+, in addition to anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

According to the Not Provided site, www.NotprovidedCount.com, this influences an ever increasing amount of data, being upwards of 80 %. This indicates that the days of basic and free access to marketing reports through Google Analytics accounts are at an end. Instead, you will need to invest in a Google AdWords advertising account so as to use Google's proprietary information.

There are a variety of good keyword research tools on the market in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems that an SEO company may be just one of the most basic ways to learn the real metrics for many industry areas. The main issue that is raised by this is how it influences the small businesses in Nowra that are attempting to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are searching for more information on ways that you can try and get more accurate information and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Nowra on1300 595 013 or visit, www.internetmarketingexpertsNowra.com.au

Digital SEO Marketing's strength comes from Quality Content

Digital SEO Marketing is based upon a strong base of quality content, so is your Nowracompany truly strong enough to succeed? Far too many places out there are producing content that isn't worth the paper it is printed on (or rather the pixels it is displayed on ...) and the web is flooded with small businesses, like yours in Nowra, that just try to get some recognition, but annoy people instead. Every online marketer, Local business or even just internet user would delight to have that one post or video go viral and let the Social Media Machine just bring in free attention - but the truth is it is a lottery, and the best plan that everybody can follow is to make consistently quality content for your fans to love, like and share.

There are a handful of Big Picture ideas that you should remember when it comes to Content:

Relevant Content is Key.

Facebook is a quick paced and constantly changing environment, as such you have to make sure you reach people when it is going to be most efficient. This means every little thing must be relevant to you, your business, your audience and what you wish to achieve. When you post about something that your target market genuinely appreciates you will see greater response.

Content is not just words.

bear in mind that when we discuss content you should be thinking about Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.

High quality means posting content that follows the 3 E's.

Make sure your Content can Entertain, Educate and Empower. You must keep these words in mind when generating content. If you can continuously make posts that embody one of the Three E's then you will be on the path to creating a reputation for quality content.

If you are uncertain on what your online or local Nowra customer base will deem quality, then among the simplest ways to figure it out is to work on some research. Look at your competition or at other areas around your market to see what other company's in Nowra post and what type of interaction they get. You shouldn't be wanting to copy them, but rather emulate the areas that work and make their success your own. When it comes down to it however, one of the quickest ways to know what your Viewers will respond to will be to just ask them. Make a post or a survey that can engage with your audience to see what they want from you as a business and what they want to see on their Facebook wall. You may be amazed by what you find. And so, if you have any questions, or simply want to chat, call Internet Marketing Experts Nowra on 1300 595 013 or visit, www.internetmarketingexpertsNowra.com.au