Digital SEO Marketing Nowra - Facebook Ads Lessons to boost your Effect

Digital SEOMarketing Nowra is not as simple as designing a website there are of lots of different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is because of this I would like to show to you a few lessons that I have learnt about Facebook Ads. Why Facebook ads? Because Social media is important to Digital SEO Marketing, and because there are numerous facts about Facebook Ads that I wished I knew when I initially began investing with them.

Lesson # 1- Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, the majority of Facebook users are young, and younger clients basically only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend upon your audience, but regardless of whether you are focusing on an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this possibility.

What this means is just because you may be on a laptop when you create and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means see to it you look to make sure the ad works for mobile in the preview, and you explore the quantity of ads you want aimed solely to 'mobile.

Lesson # 2 - Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you must select a location. So if you are a local Nowra Business then you will want to set the location to Nowra. It just makes good sense, right?

But what many individuals overlook is that they choose by default the option for "Everyone in this Location".

So I intend to mention to you what that actually means.-- 'everyone in this location' means every single person in whose Facebook says that they are actually in Nowra will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who live in Nowra, and even just people visiting.

So depending on your company, you may desire to be targeting people that are visiting or even on holiday in Nowra. By selecting the option for this you can make sure you are reaching the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep choosing 'everyone in this location' then you are by default wasting a number of your ad's reach on people that are just visiting.

So always remember this option exists, and have a think about what options are going to work for your business.

Lesson # 3- Image v Text

This is something that I really needed to remember when first starting. Facebook Ads must contain less than 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you will need to make sure that you have a nice image in your ad and your font isn't too large.

One thing that I  usually use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of just how much text you are working with in the ad.

So be sure to keep this in mind and your ads will have more results, and less automatic denial by Facebook.

Perhaps these few approaches and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing attempts in Nowra.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Nowra on 1300 595 013 or visit, internetmarketingexpertsNowra.com.au.